Cool Shades: five peach-toned powder swatches arranged in a loose grid, labeled Seashell, Dune, Sandbar, Driftwood, and Sunstone, on a white background.
Four warm-toned pressed powder shades in a 2x2 grid: Shoreline, Golden Hour, Beachgrass, Terracotta.
Two warm-toned makeup powder swatches labeled Boardwalk (left) and Sundown (right) on a white background; peachy and bronze shades.
Top-left: 10-gram jar with matte black lid; top-right: 10-gram jar with silver lid; bottom-left: 5-gram all-clear jar with clear lid; bottom-right: 1-gram tester jar, sample pack of all shades

*New* Soft Focus Minerals (Loose Powder)

Now Available!

INTRODUCING OUR NEW SOFT FOCUS MINERAL FOUNDATION

We didn’t reinvent it- we refined it.

Our complete collection of 11 shades is now available for testing and purchase!

Soft Focus Mineral Foundation combines the best qualities of our Original and Matte Loose formulas into one refined powder with:

  • Beautiful soft luminosity – without shimmer
  • A more forgiving, user-friendly application
  • The same trusted shade match and familiar feel
  • Added skin-loving Aloe Vera, Green Tea, Cocoa Butter, Vitamin E and Sunflower Oil
  •  An improved ingredient profile at a lower price

Soft Focus will replace our Original Loose, Matte Loose and Pressed Mineral Foundation collections, which are retiring and will not be reproduced.

Add to wishlist
Categories: , , ,

Click “Additional Information” Above To View Ingredients!

Shade Description Chart

SEASHELL (COOL FAIR)

SANDBAR (COOL LIGHT)

DUNE (COOL MEDIUM)

DRIFTWOOD (COOL MEDIUM/TAN)

SUNSTONE (COOL TAN)

SHORELINE (WARM LIGHT)

GOLDEN HOUR (WARM LIGHT/MEDIUM)

BEACHGRASS (WARM MEDIUM)

TERRACOTTA (WARM MEDIUM/TAN)

BOARDWALK (WARM TAN)

SUNDOWN (WARM DEEP)

 

 

Ingredients:

Mica, Zinc Oxide (CI 77947), Oryza Sativa (Rice) Starch, Lauroyl Lysine, Iron Oxides (CI 77492), Magnesium Myristate, Iron Oxides (CI 77491), Theobroma Cacao (Cocoa) Seed Butter, Iron Oxides (CI 77499), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Oil, Aloe Barbadensis Leaf Juice, Camellia Sinensis Leaf Powder.

Clear Plastic Jar (Silver or Black Lid) .35 oz (10 g)
Clear Plastic Jar / Clear Lid .28 oz (8 g).18 oz (5 g)
Clear Mini Tester Jar Sample Set .035 oz (1 g) (1 of each shade, limit 1 per client)
Bulk starting at 2 oz.

Related products